BetAtlas is an affiliate comparison website. Some links and buttons on betatlas.online are advertising or affiliate links. If you select one and then register, deposit or complete another qualifying action with a bookmaker, BetAtlas can receive a commission.
This commission normally does not increase the price you pay or reduce the value of an offer. It helps fund our research, content, technology and operation of the Website.
Commercial relationships can influence which bookmakers appear and their position on the Website. They do not guarantee that a bookmaker is suitable for you, and you should always make your own informed comparison.
BetAtlas publishes comparisons, reviews and general information about betting websites available to UK audiences. We aim to make important information easier to compare, including published offer terms, market choice, website experience, payment information and safer-gambling features.
BetAtlas is not a bookmaker. We do not accept bets, open or manage betting accounts, process deposits or withdrawals, set odds, hold customer funds or settle disputes between users and operators.
An affiliate link is a trackable URL supplied by a bookmaker or affiliate network. It may contain a campaign reference, publisher ID or click identifier that shows a visitor arrived from BetAtlas.
Affiliate links may appear in buttons such as “View Offer”, “See Latest Offers” or similar calls to action, and within bookmaker comparisons or reviews. Selecting a link takes you to an independent third-party website.
Where the commercial nature of content or a link is not already obvious from its context, BetAtlas should use a clear identifier such as “Ad” or “Affiliate link” close to the relevant content and before engagement.
Our commercial arrangements vary by partner. BetAtlas may receive:
The amount and structure of commission may differ between bookmakers and campaigns. BetAtlas does not receive your stake, winnings or account balance, and we do not charge visitors a fee for using our public comparison content.
Commercial arrangements may influence which bookmakers are included, the order in which they appear, the prominence of a placement and which offers are highlighted. A bookmaker that does not have an active commercial relationship with us may be absent even if it operates in the UK market.
We may also consider editorial factors such as product features, usability, market range, payment information, published promotional terms, safer-gambling tools and information available at the time of review.
A ranking is therefore not a complete market survey, an audit, a guarantee of quality or a personalised recommendation. Different users may reasonably reach a different conclusion based on their needs.
Reviews and ratings reflect BetAtlas’s assessment at the time of publication. We aim to present clear, useful and accurate information, but commercial content remains advertising where it is directly connected with an affiliate partner or affiliate link.
Partners may provide factual information, promotional details, tracking links or creative material. We remain responsible for deciding how BetAtlas content is written and displayed, subject to our agreements and applicable advertising rules.
Payment does not turn an opinion into an objective fact. Readers should treat ratings and labels such as “best”, “top” or “recommended” as comparative editorial judgements, not promises of performance or suitability.
Bookmaker promotions can include eligibility restrictions, minimum deposits, qualifying-bet rules, minimum odds, wagering requirements, payment-method exclusions, expiry dates and other conditions that materially affect an offer.
BetAtlas aims to present significant conditions clearly where an offer is promoted. However, offers and terms can change quickly. Always open the bookmaker’s current terms and check that you qualify before registering, depositing or betting.
Words such as “free”, “risk-free” or “guaranteed” should not be understood as removing conditions or gambling risk unless the bookmaker’s full terms genuinely support that meaning.
Each bookmaker linked from BetAtlas is a separate business responsible for its own website, licence, products, advertising, terms, account checks, customer funds and complaints process.
Your registration, betting account and transactions are contracts between you and the bookmaker. BetAtlas cannot guarantee account acceptance, promotional eligibility, odds, withdrawals, winnings, customer service or dispute outcomes.
Before gambling, check the operator’s current licensing status and permitted activities. Customers in Great Britain can use the Gambling Commission’s public register.
Using an affiliate link normally does not add a separate fee or increase the price of opening a bookmaker account. The bookmaker pays BetAtlas under its commercial agreement.
That does not mean every promoted offer is the most valuable option available to you. Promotions, odds and eligibility can differ by visitor, channel and date. Compare current terms and alternatives before deciding whether to proceed.
Affiliate attribution may use a link parameter, campaign ID, cookie or similar technology to connect a visit with a later qualifying action. BetAtlas may receive conversion reporting from a bookmaker or affiliate network.
We normally do not receive your bookmaker password, payment-card details, complete betting history or account balance. Bookmakers and affiliate networks process information under their own privacy notices.
Where BetAtlas stores or accesses non-essential affiliate-tracking information on your device, we request consent unless a lawful exception applies. Read our Cookie Policy and Privacy Policy for more detail and available controls.
This Disclosure explains BetAtlas’s overall business model, but a separate page alone may not be enough to identify advertising at the moment a visitor encounters it.
Where required by the context, affiliate content and links should be marked clearly and prominently—for example with “Ad”, “Advertising”, “Sponsored” or “Affiliate link”. Labels should appear before or alongside the relevant content, remain understandable on mobile screens and not be hidden only in a footer, terms page or expandable area.
Any BetAtlas social-media post, email, article or other communication containing affiliate advertising should also make its commercial nature obvious upfront.
Gambling involves risk and is only for adults aged 18 and over. Affiliate commission does not change that risk and should never be treated as a reason to gamble.
Only bet with money you can afford to lose. Set time and spending limits, never chase losses and use tools such as deposit limits, time-outs and self-exclusion. If gambling is causing concern, stop and seek support from services such as GambleAware, GamCare or GAMSTOP.
BetAtlas does not promise winnings or suggest that gambling can provide financial security, solve personal problems or improve social status.
We take reasonable care when preparing commercial and editorial content, but bookmaker availability, licence status, offers, terms, odds and partner arrangements can change without notice.
We may add, remove or reorder partners and update this Disclosure when our business model or applicable guidance changes. The latest version will be published here with a revised effective date.
If you have a question about BetAtlas’s affiliate relationships, advertising labels or this Disclosure, contact contact@affworldmedia.com or use our Contact page.
For questions about a betting account, transaction, offer decision or complaint, contact the bookmaker directly. Please do not send BetAtlas bookmaker passwords, payment details or identity documents.