This Cookie Policy explains how BetAtlas uses cookies and similar technologies on betatlas.online. It describes what these technologies are, why they may be used, when we ask for permission and how you can change your choices.
In this policy, “BetAtlas”, “we”, “us” and “our” refer to the operator of the Website. This policy should be read with our Privacy Policy, Terms of Use and Affiliate Disclosure.
Contact: contact@affworldmedia.com or the Contact page on BetAtlas.
A cookie is a small text file stored on a browser or device when a website is visited. Cookies can help a website function, remember a choice, protect a session, measure how pages are used or recognise that a visitor followed a particular link.
Similar technologies can include local storage, pixels, tags, scripts and software development tools that store information on, or access information from, a device. The UK rules can apply to these technologies even where the information does not directly identify you. References to “cookies” in this policy include similar technologies where appropriate.
Our use of cookies is governed principally by the Privacy and Electronic Communications Regulations 2003 (PECR). Where cookie information is personal data, the UK GDPR and Data Protection Act 2018 also apply.
We may use a technology without consent where a PECR exception applies—for example, where it is strictly necessary to deliver a service you requested or to transmit a communication. Other limited statutory exceptions may apply where all relevant legal conditions are met.
For optional cookies, including advertising, cross-site tracking and affiliate-attribution technologies that are not exempt, we request consent before they are activated. Consent must be a genuine, informed choice and can be withdrawn at any time.
Depending on the features currently enabled and the choices you make, BetAtlas may use:
Optional categories remain inactive unless you choose to allow them or a specific statutory exception lawfully applies.
These technologies support functions needed to operate the Website or provide a feature you request. They may help secure the Website, distribute network traffic, prevent technical misuse, remember your privacy selection or maintain a requested session.
Because these cookies are necessary, they do not normally require consent. We still explain their use and keep their scope and duration proportionate. Blocking them through browser settings may cause parts of the Website or its privacy controls to work incorrectly.
Preference technologies can remember choices such as display settings, language or other optional functionality. They improve convenience but are not always essential to provide the page you requested.
Where a preference cookie is not strictly necessary, it will be used only after you allow the relevant category. If no optional preference feature is enabled, BetAtlas may not set cookies in this category.
Analytics technologies can tell us which pages are visited, how visitors arrive, how long pages take to load and where navigation problems occur. We use this information to improve content, usability, mobile performance and Website reliability.
Where consent is required, analytics will not activate until you choose to allow it. If we rely on a specific statutory exception for limited service-improvement statistics, we will meet the conditions attached to that exception, provide the required information and make any required objection or opt-out mechanism available.
We do not use analytics information to make decisions that produce legal or similarly significant effects about you.
BetAtlas contains affiliate links to bookmaker websites. When you select a “View Offer” or similar button, the destination URL may include a campaign reference or click identifier. A bookmaker or affiliate network may then use cookies or similar technologies to recognise that the visit came from BetAtlas and to report a qualifying registration or other conversion.
Where BetAtlas itself stores or accesses optional affiliate-attribution information on your device, we request consent first. The destination bookmaker or affiliate network may operate its own technologies after you leave BetAtlas. Its cookie notice and privacy controls apply independently.
An affiliate relationship may generate commission for BetAtlas, normally without increasing the price you pay. See our Affiliate Disclosure for more information.
First-party cookies are set for the BetAtlas domain. Third-party cookies are set or read by another organisation whose technology appears on a page or whose website you visit.
Hosting, security, consent-management, analytics or affiliate providers may act as processors or independent controllers, depending on the service. We assess optional tools before enabling them and seek to limit unnecessary data sharing. Third parties remain responsible for their own websites and independent processing.
Simply linking to a bookmaker does not necessarily place that bookmaker’s cookies on BetAtlas. Once you open the external website, however, its own cookie choices apply.
The register below describes the technologies BetAtlas may use. The consent panel shown on the live Website provides the current provider-level details for optional services that are enabled.
| Technology | Purpose | Status | Typical duration |
|---|---|---|---|
| Consent preference | Records whether optional categories were accepted or rejected. | Necessary | Up to 12 months |
| Security, session or load delivery | Protects pages, maintains a requested session or distributes traffic. | Necessary when deployed | Session or provider-defined limited period |
| Display or preference storage | Remembers optional Website choices. | Optional when deployed | Shown in consent panel |
| Analytics identifiers | Measures visits, navigation and technical performance. | Optional or used only under an applicable exception | Shown in consent panel |
| Affiliate or advertising identifiers | Attributes referrals and measures partner activity. | Optional when stored or accessed by BetAtlas | Shown in consent panel or partner notice |
Cookie names can change when a provider updates its service. BetAtlas reviews the live register and consent configuration periodically so that the information presented to visitors remains current.
When cookie choices are required, the BetAtlas banner allows you to accept or reject optional technologies and access more detailed settings. Rejecting optional cookies will not prevent you from reading our comparison content.
You can withdraw consent or change your selection at any time by opening the Cookie Settings control available on the Website. Your new choice applies from that point forward; it does not make earlier processing unlawful.
If you clear browser data, use another device or browser, or the consent record expires, we may ask for your choice again. We may also request fresh consent if our use of cookies changes materially.
Most browsers let you view, block or delete cookies through their privacy settings. You may also be able to restrict third-party cookies or clear site data when the browser closes. Similar controls may exist in a mobile device or app.
Browser controls operate separately from the BetAtlas consent panel. Blocking all cookies can remove the consent record and may affect security or requested functionality. Instructions vary by browser, so consult the official support information for the browser or device you use.
Cookie information may include an online identifier, IP address, device or browser information, approximate location, page views, referral source, consent choice and interaction data. Some of this information may be personal data when it identifies you directly or can reasonably be linked to you.
Our Privacy Policy explains the purposes and lawful bases for processing personal information, recipients, international-transfer safeguards, retention, security and your UK data protection rights.
Session cookies generally expire when the browser closes. Persistent cookies remain until their stated expiry date or until they are deleted. We aim to use the minimum information and shortest duration reasonably necessary for each purpose.
Where supported, cookies are configured with proportionate security attributes, such as Secure, HttpOnly and appropriate SameSite settings. These controls reduce risk but cannot guarantee absolute security.
We may update this policy when our technology, providers, legal obligations or consent controls change. The latest version will appear on this page with a revised effective date.
If a change affects an optional purpose for which fresh consent is required, we will request that consent before activating the relevant technology.
Questions about BetAtlas cookies or your choices can be sent to contact@affworldmedia.com or through our Contact page.
If your concern relates to how a bookmaker or affiliate partner uses cookies after you leave BetAtlas, contact that organisation directly. If you remain concerned about BetAtlas’s handling of personal information, you may complain to the UK Information Commissioner’s Office at ico.org.uk or call 0303 123 1113.