BetAtlas
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BETATLAS LEGAL INFORMATION

Privacy Policy

How BetAtlas collects, uses and protects personal information when you browse our UK betting-comparison website.
Effective date: 24 August 2026   •   UK GDPR   •   Data Protection Act 2018   •   PECR

1. Who we are and what this policy covers

BetAtlas is an independent affiliate comparison website available at betatlas.online. In this policy, “BetAtlas”, “we”, “us” and “our” refer to the operator of the BetAtlas website. For the personal information processed through this website, BetAtlas acts as the data controller.

This policy explains how we handle personal information when you visit our pages, use our comparison content, follow an affiliate link, manage cookie preferences or contact us. It is intended for visitors in the United Kingdom and should be read together with our Cookie Policy, Terms of Use and Affiliate Disclosure.

Contact: contact@affworldmedia.com or the Contact page on BetAtlas.

2. What BetAtlas does—and does not do

BetAtlas compares betting brands, features and publicly available offer information. We may earn a commission if you follow one of our affiliate links and later register or complete another qualifying action with a bookmaker.

BetAtlas is not a bookmaker. We do not accept bets, open gambling accounts, process deposits or withdrawals, verify gambling customers, or hold your bookmaker login, payment details, betting history or account balance. When you leave BetAtlas, the bookmaker becomes responsible for the personal information it collects under its own privacy policy.

3. Personal information we may collect

Depending on how you use the site, we may collect:

  • Contact information: your name, email address and the contents of any message you send us.
  • Technical information: IP address, browser type, device type, operating system, approximate location, language, referring page and security-related logs.
  • Usage information: pages viewed, links selected, time spent on pages, navigation paths and interactions with site features.
  • Cookie and preference information: consent choices and identifiers stored or read by cookies and similar technologies.
  • Affiliate referral information: a click identifier, campaign or referring-page information used to attribute visits and commissions. We normally receive aggregated conversion reporting rather than your bookmaker account details.

Please do not send us sensitive personal information, payment information or details of gambling accounts through the Contact page.

4. Where the information comes from

We collect information directly from you when you contact us or set cookie preferences. Technical and usage information may be generated automatically by your browser, device, hosting provider, security service or analytics tools. Affiliate networks and bookmaker partners may provide reporting about clicks, campaign performance and qualifying conversions.

We may also use non-personal, publicly available information when preparing comparison content. Public information about a bookmaker is not information about you.

5. How and why we use personal information

We use personal information only where we have a lawful basis under UK data protection law:

  • Operating, securing and improving the website: our legitimate interests in providing a reliable, useful and secure comparison service.
  • Responding to enquiries: our legitimate interests in communicating with visitors and, where relevant, taking steps at your request before entering into an agreement.
  • Analytics and non-essential cookies: your consent, where consent is required. You can withdraw that consent through our cookie settings.
  • Affiliate attribution: consent where an affiliate or advertising cookie is non-essential, and our legitimate interests in measuring commercial referrals where processing can lawfully occur without such a cookie.
  • Compliance and dispute handling: compliance with legal obligations and our legitimate interests in protecting our rights, preventing misuse and keeping appropriate records.

We do not use your BetAtlas information to make solely automated decisions that produce legal or similarly significant effects.

6. Affiliate links and bookmaker websites

Our “View Offer” and similar buttons may contain affiliate links. Selecting one can send the bookmaker or affiliate network information such as the referring page, campaign identifier, click time and a pseudonymous click ID. This allows the partner to recognise that a visit originated from BetAtlas and may allow us to receive a commission.

Affiliate relationships do not increase the price you pay. Once you open a partner website, its own terms, privacy policy and cookie controls apply. We encourage you to review them before registering, depositing or supplying personal information. BetAtlas does not control how an independent bookmaker processes your data.

7. Cookies and similar technologies

We may use essential cookies needed for security, page functionality and remembering privacy choices. With your permission, we may also use analytics or affiliate-measurement cookies to understand site use and attribute referrals.

Non-essential cookies should not be placed before you give valid consent. You can accept, reject or change your choices through the cookie banner or cookie-settings control. Withdrawing consent does not affect processing that occurred lawfully before withdrawal. Blocking some cookies may affect how certain features or affiliate links work.

Our separate Cookie Policy should identify the cookies currently deployed, their providers, purposes and durations. The live cookie list must be kept aligned with the tools actually installed on the website.

8. Who we may share information with

We may disclose personal information only where reasonably necessary to:

  • website hosting, content-delivery, security, analytics, consent-management, email and technical-support providers;
  • affiliate networks and bookmaker partners for referral attribution and reporting;
  • professional advisers, insurers, auditors or prospective purchasers of the website or business;
  • courts, regulators, law-enforcement bodies or other authorities where required by law or necessary to protect legal rights.

Service providers acting as processors may use information only on our instructions and must protect it appropriately. Independent bookmakers and some affiliate partners may act as separate controllers for their own processing.

9. International transfers

Some hosting, analytics, security or affiliate providers may process information outside the United Kingdom. Where this involves a restricted transfer, we will use a lawful transfer mechanism, such as UK adequacy regulations, the UK International Data Transfer Agreement, the UK Addendum to approved standard contractual clauses, or another safeguard permitted by law. Where required, we will also assess whether the protection remains essentially equivalent.

You may contact us for more information about the safeguards relevant to your personal information.

10. How long we keep information

We retain personal information only for as long as reasonably necessary for the purpose collected, including legal, security and dispute-resolution needs. Our usual criteria are:

  • Contact enquiries: normally up to 24 months after the enquiry is resolved.
  • Technical and security logs: normally up to 12 months, unless an incident requires longer retention.
  • Analytics information: according to the configured analytics retention period, normally no longer than 14 months where identifiable or pseudonymous user-level data is retained.
  • Cookie-consent records: for as long as needed to demonstrate the consent choice, normally up to five years.
  • Affiliate reporting: according to contractual, accounting and fraud-prevention requirements, with unnecessary identifiers removed or aggregated where possible.

We may retain information for longer where the law requires it or where it is needed to establish, exercise or defend legal claims.

11. How we protect information

We use proportionate technical and organisational measures designed to protect personal information against accidental loss, unauthorised access, misuse, alteration or disclosure. These may include encrypted connections, access controls, software updates, backups, security monitoring and limiting access to people or providers with a genuine need.

No internet service can guarantee absolute security. If you believe information submitted through BetAtlas may have been compromised, contact us promptly.

12. Your UK data protection rights

Depending on the circumstances, you may have the right to:

  • ask for access to your personal information;
  • ask us to correct inaccurate or incomplete information;
  • ask us to erase information;
  • ask us to restrict how information is used;
  • object to processing based on legitimate interests or to direct marketing;
  • receive certain information in a portable format;
  • withdraw consent at any time where processing relies on consent; and
  • complain about how we handle your personal information.

These rights are not absolute and exemptions may apply. We may ask for information needed to verify your identity. We normally respond without undue delay and within one month. To exercise a right, email contact@affworldmedia.com or use our Contact page.

13. Complaints and the Information Commissioner

If you have concerns, please contact us first so we can try to resolve them. You also have the right to complain to the UK Information Commissioner’s Office (ICO):

Information Commissioner’s Office
Wycliffe House
Water Lane
Wilmslow
Cheshire
SK9 5AF

Helpline: 0303 123 1113
Website: ico.org.uk

You may also seek a remedy through the courts. Complaining to the ICO does not prevent you from exercising other legal rights.

14. Adults-only audience

BetAtlas is intended for adults aged 18 and over. We do not knowingly seek to collect personal information from children. If you believe a person under 18 has submitted personal information to us, contact us so we can investigate and delete it where appropriate.

Our age restriction relates to the subject matter of the website. It does not mean that BetAtlas verifies age or eligibility on behalf of any bookmaker.

15. Changes to this Privacy Policy

We may update this policy when our services, providers or legal obligations change. The latest version will be published on this page with a revised effective date. If a change materially affects how we use personal information, we will provide a more prominent notice where appropriate.

You should review this page periodically, particularly before submitting personal information or changing your cookie preferences.

16. Contact BetAtlas

For privacy questions, rights requests or complaints, contact:

BetAtlas Privacy Enquiries
Email: contact@affworldmedia.com
Website: betatlas.online
Contact form: use the Contact page linked in the website footer.

Please describe your request clearly and do not include bookmaker passwords, payment-card details or unnecessary sensitive information.

Responsible Gambling

Betting is for adults only and involves risk. Only gamble with money you can afford to lose. Read all terms before signing up and use support tools if gambling stops being fun.
18+
BeGambleAware • GamCare • Terms Apply
BetAtlas is an independent affiliate comparison website. We may receive a commission when you visit a partner through our links, at no extra cost to you. Rankings are editorial and offers can change; always verify the latest terms directly with the bookmaker.
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